SEO i.e. Search Engine Optimization consists of everything you do to optimize the website to meet the specific requirements of your customers in a better way with improved ranks of your website on different search engines. However, establishing an SEO campaign is not an easy task. Instead, you have to follow innovative market research strategies before implementing any specific SEO strategy/strategies for your business. Especially, you have to select appropriate groups of keywords based on the existing market scenario and potential of your future growth.
Create Personas of Your Buyers and Search for Keywords
You should start the process by creating personas of your buyers and segment them according to their age, location, gender, and specific buying habits. Experts of any SEO company in Delhi do this by simply contacting the recent customers of your business. Alternatively, a few experts also use specific persona temples to create contents according to the present demands of buyers.
Identify Your Customers’ Real Behaviors by Using Heatmaps
Online marketers working under the Best SEO Company in Delhi may use heatmaps for understanding the real behaviors of various customers, which include the sites or links, on which people click, what they often like to view and the resources, towards which they show interest to download.
Explore Online Mediums to Identify Pain Points
You should take steps in finding the pain points of customers. For this, you should explore contents available on different forums, review sites and Q& A sites. You should keep in mind people often ask different questions or share their valuable experiences with a specific brand, as they are excellent platforms to collect information about pain points of customers.
Use CRM for Filtering Your Customers
Good SEO Company in Delhi and its executives often use CRM for filtering customers made their purchases during the last six months period. This step thus helps in analyzing the behavior of regular customers. Alternatively, CRM is useful for the collection of customers’ data, who only visit your website on a regular basis, but do not make any purchase.
Conduct Competitor Analysis to Plan Your SEO Strategy
You should conduct a competitor analysis to make plans or formulate an SEO strategy for your website. The best way to do so is to approach customers by using social media and ask them about the aspects to persuade them for buying products or not. Particularly, you should make sure providing incentives to your customers. Reason for this is that people often intend to share their positive or negative reviews when they get something special in return.